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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:

Email marketing firms prosper as brands focus on retention
E-consultancy (press release), UK - 1 hour ago
London, 21 August 2008: The size of the UK market for Email Marketing platforms and services will grow by an estimated 24% in 2008 to a value of ÂŁ274 ...
Email marketing spending predicted to grow Digital Response Media
Email marketing expenditure 'to increase in the next 12 months' Business Strata - Business News
Email spending set to rise PrecisionMarketing
all 4 news articles


Analysing email marketing campaigns 'can help firms understand ...
Business Strata - Business News, UK - 2 hours ago
Growing businesses can gain a better understanding of their email marketing campaigns by using analytics to measure them, according to an expert. ...


IT Wales

Email Marketing Clinic - Understanding individuals with advanced ...
IT Wales, UK - 3 hours ago
By John Caiger Integrating email marketing with web or email campaign analytics helps define a better picture of your customer base. ...


StrongMail Expands Email Marketing Product Line to Meet Increased ...
MarketWatch - Aug 20, 2008
REDWOOD CITY, CA, Aug 20, 2008 (MARKET WIRE via COMTEX) -- StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and ...


Email Marketing: What Good Does It Do?
Corsavoo.com, France - 22 hours ago
In many cases batch email marketing can be waste of time and money, especially if you are sending emails to people who have not agreed to accept emails from ...


To keep your email marketing copy the same every time, follow ...
Corsavoo.com, France - 22 hours ago
Think of a style guide as a sort of reference book and bible for your email marketing campaign copy. When you struggle over whether to use “percent” or “%” ...


'Make email marketing transformational'
Digital Response Media, UK - Aug 20, 2008
Email marketing may be at its most effective when it has the power to "transform", according to one expert. Lisa Harmon of Email Insider said that emails ...


Email Marketing Secrets: How to Get Your Subscribers to Open Your ...
Corsavoo.com, France - Aug 19, 2008
In the last and final part, you’ll find the last straw that will get you floods of sales and responses from your email marketing campaigns.


Email marketing 'should be viewed as a strategic medium'
Digital Response Media, UK - Aug 19, 2008
Businesses would do well to see email marketing as a strategic channel rather than a tactical medium. This is according to Mark Power, chief executive of ...


Constant Contact and SCORE Join Forces to Help Small Businesses
Business Wire (press release), CA - 3 hours ago
This alliance unites two dedicated supporters of small businesses and provides SCORE offices with access to easy, effective email marketing to enhance ...

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